Glücksschere Coiffeur
About the Project
Glücksschere Coiffeur is a stylish and modern hair salon that wanted to elevate its online presence and better connect with its growing client base. Their previous website posed significant challenges: updates to content or images often took weeks due to provider delays, they had no access to essential performance data like analytics, and most critically, their website ranked very low on Google search results. This lack of visibility meant missed opportunities to attract new clients in a competitive market.
The salon partnered with us to build a fast, reliable, and optimized website that not only reflected their brand identity but also positioned them for long-term digital growth.
Goals
Our primary objectives for Glücksschere Coiffeur were:
1. Modernize Digital Presence
Create a fresh, stylish website aligned with their brand that represents the salon’s premium image and appeals to their target audience.
2. Enable Independence & Efficiency
Allow the salon team to manage everything directly through our web and mobile app, eliminating reliance on third-party providers.
3. Provide Transparency & Insights
Integrate analytics tools to measure website performance and customer behavior, enabling data-driven marketing decisions.
4. Improve Discoverability
Implement a robust SEO strategy to achieve high rankings on Google for local and industry-relevant keywords.
5. Refresh Brand Identity
Redesign the logo to reflect the salon’s modern and premium services, ensuring consistent and professional branding.
6. Drive Business Growth
Attract new clients and increase online bookings by combining better visibility, strong branding, and smooth user experience.
Solutions
To achieve these goals, we delivered a full-service digital solution:
- Website Design & Development
We built a sleek, responsive, and user-friendly website that showcases Glücksschere’s services, style, and brand identity. The design emphasized elegance and professionalism, creating a digital experience that resonates with their clientele. - Brand Identity
We redesigned the logo with a clean, elegant look that highlights Glücksschere Coiffeur’s expertise and uniqueness. The updated branding works seamlessly across the website, social media, and print, strengthening their visual identity and market presence. - Content Management System (CMS)
We integrated a CMS that gives the salon team full control over their content. Now they can quickly upload new hairstyle images, update service offerings, or post seasonal promotions — all without depending on third-party support. - Analytics & Tracking Setup
Google Analytics and performance tracking tools were implemented, enabling the salon to monitor traffic, user behavior, and booking conversions. This transparency allows them to make informed marketing decisions. - Search Engine Optimization (SEO)
We conducted extensive keyword research and applied on-page optimization, technical SEO improvements, and local SEO targeting. Optimizations included meta titles, descriptions, alt tags, and fast-loading pages tailored for mobile users. - Performance Optimization
The website was built with speed and responsiveness in mind. This not only improved user experience but also boosted search engine rankings.
Results
The new digital presence delivered immediate and measurable improvements:
- Top Google Rankings → From bottom of search results (page 5+) to #1 in local search for key service
- Efficiency → Updates to content now happen instantly vs. previous delays of up to 2 weeks.
- Data-Driven Decisions: Access to analytics allows the salon to track client behavior, refine campaigns, and maximize ROI.
- New Clients & Leads → +70% increase in online bookings within the first 3 months.
- Website Engagement → Website visits grew by 120% after launch.
- Enhanced Brand Image: The new website reflects the modern, premium feel of the salon, strengthening trust and loyalty among both existing and new clients.
