Zelenilo Staja
About the Project
Zelenilo Staja, a landscaping and outdoor services company, wanted to establish a strong and professional digital presence to better represent their brand and attract new clients. They previously had no website and very limited visibility online, and they lacked a cohesive brand identity that could communicate their expertise and reliability. To address these challenges, they partnered with us to build a complete branding package and a fully optimized website that would position them as a trusted leader in their market.
Goals
Our primary objectives for Zelenilo Staja were:
1. Build a Cohesive Brand Identity
Create a complete branding package, including logo design, visual identity, and brand guidelines to establish a professional and recognizable image.
2. Develop Their First Website
Design and build a sleek, responsive, and easy-to-navigate website that highlights their services, portfolio, and expertise in landscaping.
3. Improve Search Visibility
Implement a tailored SEO and Local SEO strategy to ensure Zelenilo Staja appears at the top of Google search results for relevant keywords and local searches.
4. Increase Client Engagement
Create a digital platform that attracts more traffic, encourages inquiries, and supports lead generation for new projects.
5. Strengthen Market Position
Position Zelenilo Staja as a trusted and professional provider in the landscaping industry through strong branding and an optimized online presence.
Solutions
As part of our Starter Plan, we delivered a comprehensive digital and branding strategy that covered all essentials needed for growth:
- Brand Identity & Logo Design
We created a modern and versatile logo along with a complete visual identity package. This included brand colors, typography, and usage guidelines to ensure consistency across all platforms and materials. We also focused on brand building, crafting a professional and memorable look that would resonate with their target audience. - Website Design & Development
Since Zelenilo Staja previously had no website, we designed and developed their very first digital platform. The website is fully responsive and showcases their services, completed projects, and expertise. It was built with a clean structure to make information easily accessible and to highlight their credibility. - SEO & Local SEO Optimization
We optimized the website for both general search engines and local visibility. This included technical SEO improvements, on-page optimization, and local search enhancements to help them rank at the top of Google for their key services. - Hosting, CRM & Automations
To ensure seamless operations, we provided secure and reliable hosting. We also implemented a CRM system with email and SMS automations, enabling Zelenilo Staja to manage client relationships more efficiently and engage customers effectively. - Lead Capture & Communication Tools
Integrated lead capture forms and communication tools were added, making it easy to collect inquiries, follow up with prospects, and convert visitors into leads. - Mobile-Friendly Website & App Access
The website was built with mobile-first design principles to provide an excellent user experience on all devices. Additionally, the salon team gained mobile app access, allowing them to manage and update their digital presence anytime, anywhere.
Results
The new branding and website transformation delivered significant results:
- Stronger Brand Recognition: With a new logo and consistent branding, Zelenilo Staja now presents itself as a professional and trustworthy company.
- Top Google Rankings → From no online presence to top 3 results in local landscaping searches within 2 months.
- Improved Local Presence: Local SEO efforts made Zelenilo Staja one of the top search results for landscaping services in their area.
- New Clients & Leads → +60% increase in inquiries within the first quarter after launch.
- Website Engagement → Their brand-new site attracted over 1,000 unique visitors in the first month, a strong entry point for a business starting online.
- Operational Efficiency → CRM and automations reduced manual follow-ups by approx. 40%, freeing time for client work.
- Enhanced Market Position: The combination of branding, website development, SEO, and modern digital tools positioned Zelenilo Staja as a competitive and reliable choice in the landscaping industry.
